top of page
About Us
We are an AI management and governance consultancy. Founded in 2018. Based on over 50 years of digital transformation experience.
Meet our Founding Partners
Simon Greenman
Simon Greenman has over twenty years of leading digital transformations through technology, data science and AI. He was a co-founder of the early AI-enabled service MapQuest.com. He has over ten years’ experience as Chief Digital Officer leading transformations of media companies for private equity, including Dex Media which completed a $10B M&A for Carlyle and Welsh Carson. More recently he was CEO of an IAC company, HomeAdvisor Europe, which was transforming the home services space.
Simon has consulted and worked for brands such as Accenture, Bowers & Wilkins and AOL. He is highly active in the early stage eco-system as Co-President of the Harvard Business School Alumni Angels of London, an advisor at DN Capital, and as an angel investor and advisor. He holds an MBA from Harvard Business School and a BA in Computing & Artificial Intelligence from the University of Sussex.
Tim
Gordon
Tim Gordon has over twenty years’ international leadership experience in growing businesses and digital and data transformation in the media, financial services, consumer, not-for-profit, campaigning, local search and lead generation industries. He has served in senior roles at companies including the Financial Times, the Boston Consulting Group (BCG) and in private equity-backed business and was the Chief Executive of the Liberal Democrats. He has introduced machine learning for key business processes. Tim has advised start-up entrepreneurs, FTSE 100 management teams, international organisations and UK Cabinet Ministers.
​
He studied at Cambridge University, holds an MA from the College of Europe and an MBA from INSEAD.
Our Mission
AI is going to transform the world.
Our mission is to help that transformation be for the better.
We believe that many of the world's most intractable problems - environmental management, inequal access to healthcare and education, demographic shifts - can only be solved through AI.
We also believe that some of the world's great challenges - abuse of power, inequality and economic concentration - will be exacerbated by poorly or malignly implemented AI.
​
Through better governance, explainability and transparency we want to accelerate the former and reduce the latter. Trust is key. Our aim is to help organisations create sustainable trusted competitive advantage through explainable AI.
Our Journey So Far
bottom of page