AI Case Studies
Mobile Telecommunications Services
France Telecom's Telekomunikacja Polksa realised that certain customers have a greater or lesser influences on networks of mobile phones users. If highly connected networkers churn then this is likely to cause a large ripple effect. To improve customer churn prediction and identification of who to retain they developed social graphs and analysis based on the transaction history and network connections of customers. This allowed them to improve prediction by 47%.