AI Case Study

Blackburn Rovers Football Club increasing productivity by identifying staff who had excessive personal computer use

The Blackburn Rovers, a professional soccer club in the UK, started monitoring computer and internet usage of staff using Veriato's machine learning solution. In addition to this, employee communication is also monitored. The software also helped them stay compliant with the rules and regulation of the worldwide Payment Card Industry (PCI) Data Security Standard.

Industry

Consumer Goods And Services

Entertainment And Sports

Project Overview

"Veriato makes software that logs virtually everything done on a computer—web browsing, email, chat, keystrokes, document and app use—and takes periodic screenshots, storing it all for 30 days on a customer’s server to ensure privacy. The system also sends so-called metadata, such as dates and times when messages were sent, to Veriato’s own server for analysis. There, an artificial-intelligence system determines a baseline for the company’s activities and searches for anomalies that may indicate poor productivity (such as hours spent on Amazon), malicious activity (repeated failed password entries) or an intention to leave the company (copying a database of contacts).

Customers can set activities and thresholds that will trigger an alert. If the software sees anything fishy, it notifies management.
Keyword Alert feature in Veriato 360, using a combination of over 1,000 seeded and custom keywords, makes it easier to identify threats."

Reported Results

Identified employees who had excessive personal use

Hacking attempts have become easy to uncover.

Technology

Function

Human Resources

Employee Relations

Background

"The Blackburn Rovers, a professional soccer club in the UK, had a number of computer and Internet security concerns. In addition to monitoring excessive Internet usage, they needed software that would help the club stay compliant with the rules and regulation of the worldwide Payment Card Industry (PCI) Data Security Standard. The club was challenged by the inadequacy of web filtering alone, as well as the need to closely monitor all internal and external communications."

Benefits

Data