AI Case Study

Blue Cross Blue Shield predicts individual propensity for opioid abuse with 85% accuracy to modify insurance pricing and support appropriate interventions using machine learning analytics

Blue Cross Blue Shield maps risk factors associated with the potential of opioid abuse among patients. It is using data such as demographic, location and frequency of pharmacy claims data to build models to predict individual propensity of abuse. They can then stage interventions or use nudges to prevent the behaviour. It is using machine learning predictive analytics.

Industry

Financial Services

Insurance

Project Overview

"Using Machine Learning, Fuzzy Logix is developing an actionable predictive model that identifies likely opioid abuse before it occurs.

The health plan is using DB Lytix analytics software on Teradata to develop a holistic view of a member’s health based on past medical and pharmacy utilization, location data and demographic information. Findings help guide outreach efforts more sensitively and effectively. To build the models, Fuzzy Logix consultants worked with the plan’s analysts and data scientists to perform predictive and advanced statistical analysis on Teradata using fast and scalable in-database analytics."

Reported Results

The company claims ~85% accuracy in predicting risk.

Technology

Function

Marketing

Customer Management

Background

"More than 60 percent of drug overdoses in the United States involve opioids, and healthcare costs associated with abuse exceed $25 billion a year. "

Benefits

Risk reduction - Predictive diagnosis

Data

Past medical and pharmacy utilization, location data and demographic information.