AI Case Study

Estée Lauder provides a superior online shopping experience to customers using augmented reality and chatbots

Estée Lauder uses augmented reality to let shoppers see how they look with each products to enhance customer experience. They also employ chatbots to facilitate a conversational experience.

Industry

Consumer Goods And Services

Personal And Household Goods

Project Overview

"The chatbot and AR offers different functionalities. The first is the capability to search for and try on lip shades that match an individual person’s skin tone. There is a quiz function that gives recommendations for the correct shade based on ideal colors and finish preferences. Additionally, users can search for lipsticks based on objects’ color."

Reported Results

Pilot; Results are not yet available

Technology

Function

Customer Service

Technical And Product Support

Background

Estée Lauder is a popular manufacturer of skincare and makeup products, based in New York. "They want to adapt augmented reality as an essential layer of interaction between beauty customers and brands."

Benefits

Data

Images