AI Case Study
Estée Lauder provides a superior online shopping experience to customers using augmented reality and chatbots
Estée Lauder uses augmented reality to let shoppers see how they look with each products to enhance customer experience. They also employ chatbots to facilitate a conversational experience.
Consumer Goods And Services
Personal And Household Goods
"The chatbot and AR offers different functionalities. The first is the capability to search for and try on lip shades that match an individual person’s skin tone. There is a quiz function that gives recommendations for the correct shade based on ideal colors and finish preferences. Additionally, users can search for lipsticks based on objects’ color."
Technical And Product Support
Estée Lauder is a popular manufacturer of skincare and makeup products, based in New York. "They want to adapt augmented reality as an essential layer of interaction between beauty customers and brands."
Pilot; Results are not yet available