AI Case Study

Godiva boosts website wide customer conversion rate by 24% by offering personalised recommendations to online visitors using machine learning

Godiva uses Reflektion's solution to identify customer preferences and offer individualized recommendations to online visitors, boosting conversion rate by nearly 25%.

Industry

Consumer Goods And Services

Food Beverage And Drugs

Project Overview

"GoDiva wanted to enhance online shopping experience of its customers by updating its website to offer a personalized,
intuitive, and responsive experience similar to shopping in a Godiva boutique. Reflektion's AI interprets each click, site search and page view to present the most relevant products to each website visitor right away. Returning visitors automatically see recommendations
based on preferences from previous visits."

Reported Results

According to the company,

* Site wide conversion rates increased by 24%
* Tablet conversion rates increased by 28%

Technology

Function

Marketing

Communications

Background

"Godiva, a premier maker of fine Belgian chocolates, owns and operates more than 600 boutiques and has a presence in more than 100 countries. During its 90 years, the company has developed a signature style and personalized service for shoppers at its bricks-and-mortar locations. Now it’s pioneering ways to recreate that luxury gourmet experience for its online customers, too."

Benefits

Data

"Reflektion is constantly learning, ingesting each new data point (click, view, add-to-cart) and product details to update merchandising in real time."