AI Case Study

Hawaii's tourism authority uses emotion recognition to understand customer emotions and personalise travel offers based on their likes and dislikes

The Hawai'i Tourism Authority in partnership with Expedia Media Solutions has launched a "Discover Your Aloha" campaign. The website observes user's emotions to identify a matching custom virtual assistant and attractive offers to engage customers better.

Industry

Consumer Goods And Services

Travel And Leisure

Project Overview

"When consumers visit the "Discover Your Aloha" microsite, they are asked to opt in to the webcam experience in order to be paired with a Hawaiian guide—the all-knowing bird, the loving spirit octopus or the bold adventurer pig—that best matches their personality. Once viewers grant access to the camera, the facial-recognition software uses 76 facial points, such as the tip of a nose or the edge of a mouth, to determine which parts of the video resonate the most. Afterward, consumers are offered their own customized vacation package with discounts and specific activities through Expedia."

Reported Results

In two weeks, visitors were averaging nearly four minutes on the microsite.

Technology

Facial recognition determines which parts of the travel video are liked or disliked by users.

Function

Marketing

Digital Marketing

Background

Hawaii’s state tourism authority wants to connect with customers better and give them a personalised exerience

Benefits

Data

"The facial-recognition software uses 76 facial points, such as the tip of a nose or the edge of a mouth" Travel videos annotated.