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AI Case Study

Jaeger-LeCoultre offers personalised recommendations that match items in cart or those bought previously, using chatbot service

Jaeger-LeCoultre, a luxury watch maker based in Switzerland, uses chatbot to offer personalised recommendations to customers. The specialised application suggests matching accessories for products in shopping carts or previously purchased products.


Consumer Goods And Services

Personal And Household Goods

Project Overview

According to the FT: "Users put watch reference numbers into the Facebook-based bot and it suggests suitable straps and other accessories."

Jaeger-LeCoultre’s claims that AI is not only able to improve customer engagement but also serve as a powerful tool for brands internally.

The FT: "Because information is provided by a customer through direct conversation with the brand, the data are notably more insightful than those collected from, say, cookies or one’s browsing history."

Reported Results

Results undisclosed






Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833.



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