AI Case Study

Las Vegas Review Journal publishes 372% more video content by automatically creating videos from stories using photographs and other content using machine learning

In order to connect with readers better and convey the impact of stories, Las Vegas Review Journal wanted to add videos to their website. They turned to Wibbitz to auto create videos from photographs as well as sourced or public content. Wibbitz also edits videos to suit each platform. On average more than 400 videos are created using Wibbitz.

Industry

Consumer Goods And Services

Media And Publishing

Project Overview

"In 2017, video became a key part of that mission. That’s when the RJ newsroom had opened their first in-house studio, hired a team of video editors, and began producing shows around local sports and politics.

It became clear that video was the best way to connect with their audience, to show them what was really happening in their community. So shortly after launching their studio, they looked for a solution that would make video part of Review-Journal’s daily workflow. A solution that, when something big happened, would help them strengthen the Vegas community through powerful video storytelling. Especially following one of the most tragic events in history - the shootings of October 1st."

According to Adweek,
"Wibbitz, which can create videos from text-based content, is rolling out a tool it says could help publishers and advertisers boost production of videos for social channels and the rest of the mobile web. With a combination of machine learning and manual curation, Wibbitz’s Snippet tool uses text, graphics, videos, photos and music to create vertical or square videos that look strikingly similar to those seen on Snapchat’s Discover channel.

Here’s how it works: Selecting a video type and entering text into the platform triggers Wibbitz’s software to create a video that incorporates bold colors and themes like Snapchat has made popular. Users can then edit and add to the video before selecting a theme and publishing."

Reported Results

According to Wibbit:

* 411 average monthly videos published with Wibbitz
* 372% increase in average monthly videos published
* 139% increase in average monthly video views on Facebook
* 220% increase in average monthly video views on Twitter

Technology

Smart text analysis produces stories built for short-form video.

Function

R And D

Product Development

Background

The Las Vegas Review-Journal is a major daily newspaper published in Las Vegas, Nevada, since 1909. It is the largest circulating daily newspaper in Nevada.

Benefits

Data