AI Case Study

My Beauty Matches drives higher conversion rates and life time value for retail partners using machine learning to personalise customer recommendations

My Beauty Matches uses machine learning to compare prices and to offer consumers personalised recommendations by comparing over 400,000 products. They have been able to achieve higher conversion rates and life time values for their retail partners.

Industry

Consumer Goods And Services

Personal And Household Goods

Project Overview

"My Beauty Matches' cutting edge technology offers tailored, impartial suggestions to users when they fill out a quiz for the type of product they are after. Whether it is in skin care, makeup, body, hands & feet, hair or fragrances, My Beauty Matches is able to cater the results to match users goals. You can then select one of the 3 matches based on the Beauty Matching Engine to compare prices and shop from the retailer that you prefer. And if you are on a budget for those items, you can also sign up for Sale Alerts.
The Beauty Matching Engine looks at data from the brands, clicks and consumer profiles over the last three-and-a-half years. Plus the advice is tailored by beauty experts. As a result, the recommendations become smarter and smarter every day."

Reported Results

Increased conversion rates and life-time-value (LTV) of customers for retail partners

Technology

Function

Marketing

Digital Marketing

Background

My Beauty Matches offers personalised price comparison for beauty products.

Benefits

Data

"The Beauty Matching Engine looks at data from the brands, clicks and consumer profiles over the last three-and-a-half years.
Information from over 400,000 products and 100,000s of consumers."