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AI Case Study

Novotel Ambassador Seoul Dongdaemun Hotels & Residences achieves voice recognition accuracy of over 80% for English and Korean for its automated concierge system

The Novotel Ambassador Seoul Dongdaemun Hotels & Resorts has partnered with KT to install voice assistants in its hotel rooms to aid guests in English and Korean. Users can ask for hotel information and order concierge services. The voice assistants have 90% accuracy in recognising English requests and 85% with Southeast Asian accents.


Consumer Goods And Services

Travel And Leisure

Project Overview

"By placing the GiGA Genie Harman Kardon speaker with a 10.8-inch high-definition LCD display beside the main bed in each guest room, KT aims to ease such pain points with the voice-controlled AI assistant. The GiGA Genie platform for hotels enables not only simple room controls, but also amenity requests or other room services without the need to call the front desk. The AI platform at Novotel provides Korean and English for now, but KT plans to add Chinese and Japanese by October and November, respectively." Introducing the voice assistant in hotels provides KT with a training and testing ground for its voice recognition software.

Reported Results

"The accuracy of recognizing English is around 90 percent... The Southeast Asian accent has reached 85 percent in accuracy for now".



Customer Service



The telecommunications company KT in collaboration with Novotel Hotels and Residences "aim to end common frustration felt by visitors in trying to find and manipulate the hotel room’s control systems, be it for adjusting indoor lights and temperatures or securing the Wi-Fi password."



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