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AI Case Study

Ocado has automated delivery product picking by building robotic warehouses

The Ocado Smart Platform hive built with Ocado Engineering includes thousands of sensor-guided robot 'manipulators' retrieving from storage the individual grocery items making up a given customer order. Warehouse automation has emerged as a key differentiator for Ocado in the online grocery retail market.


Consumer Goods And Services

Food Beverage And Drugs

Project Overview

Ocado claims "Warehouse automation is one of the key differentiators for Ocado in the online grocery retail market. Our most ambitious project is the Ocado Smart Platform hive we're building with Ocado Engineering which includes thousands of robots working together to retrieve from storage the groceries comprising a customer order. Over time, more and more of these groceries will be packed by sensor-guided robot manipulators"

Reported Results

Reduced costs, customer response speed and a new business line (the technology itself) to sell to 3rd parties. This has led to a significant uptick in Ocado's overall corporate valuation - they are emerging as a potential competitor to Amazon's perceived lead in this space.




General Operations


Reducing cost to serve customers is critical to building a scaleable online grocery offering. Warehouses have been increasingly automated as their importance has increased - with Amazon historically being seen as at the forefront of these developments.



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