AI Case Study
Opower increases female hiring by 18% and minority technical hiring by 600% with the use of machine learning to manage the recruitment life-cycle
Opower's recruitment team uses Entelo's AI solution to help increase female and minority technical hires. Their solution helps identify candidates from resumes as well as social media, suggests the best ways to communicate with target candidates, and uses language in job descriptions that resonates better with these candidates. Opower's talent team managed to achieve their targets in one quarter and raised female hiring by 18% and technical minority hiring by 600%+.
Software And It Services
Opower's recruitment team uses Entelo's AI solution to:
* Gather candidate information from profiles as well as social media to better identify a more diverse talent pool
* Suggest better ways to communicate with the target candidates. For examples some words are found to attract and engage female candidates better
* Create job descriptions that included language that better resonates with a diverse audience
* Increases in female hires from 40% to 47%, an 18% increase
* Increases in minority technical hires from 1.5% to 11%, a 600%+ increase
* Opower's talent team managed to achieve their targets in one quarter
While Opower wanted to attract a diverse talent pool, they were having a hard time finding female and minority candidates and getting responses.