AI Case Study

SalesRabbit improves conversion of demo requests to sales meetings by 40% through text-based chatbot

SalesRabbit adopted a Drift text-based chatbot to automate meeting scheduling with potential clients, replacing online forms and funnelling website visitors to the correct resource, leading to a meeting request conversion rate increase of 40%. Additionally it filters customer intent to ensure that legitimate inquiries are passed along to sales representatives, leading to a purported 84% increase in productivity.

Industry

Technology

Software And It Services

Project Overview

SalesRabbit implemented Drift's chatbot for 'conversational marketing' which responds and routes customers to the appropriate page on their website via a text messaging interface. "Now that they are using Drift, they’re able to ask if the person requesting a demo is already using SalesRabbit. In fact, it’s the first question from their Drift bot, Rabbot. If the person is already using SalesRabbit, and therefore a customer, the bot will provide them with the contact information for the customer success team. Since switching to using a bot instead of a form, only about 5% of demo requests that come through are really customers (with the form it was 19%), which greatly increases the sales team’s productivity – by 84%."

Reported Results

The vendor claims:

* 84% increased productivity as a result of customers being channelled to the right resource
* 40% increase in sales meetings held
* 50% increase in customer quality, filtering out those who were more likely to time waste

Technology

Function

Sales

Sales Operations

Background

SalesRabbit is a field sales tracking CRM vendor. "Before switching to Drift, SalesRabbit was using a form for site visitors to request a demo, and that introduced a lot of inefficiency into the scheduling process. The form would notify the sales rep, who would then email the prospect to find a mutually available time, often leading to several back and forths just to book a meeting. This also meant that the team was losing demos because emails would go unanswered, prospects would lose interest, or forget to reply at all."

Benefits

Data