AI Case Study
Scotiabank improves payment collections of credit card customers using deep learning
Scotiabank is using deep learning to better manage credit card collections. The platform developed by Dessa identifies risky customers and classifies them according to risk which is calculated by analysing historical data from the bank. It then predicts whether the customer needs a reminder or not, whether there is a chance of delinquency and so on.
Industry
Financial Services
Banking
Project Overview
"Scotia Bank uses AI to analyze customer behavior for eg: figure out the best way to interact with customers who may have simply forgotten to pay versus those less likely to pay at all. A simple nudge via text message might be more effective than call. The DeepLearni.ng tool predicts possible delinquencies faster and suggests collection options based on the type of customer such as a forgetful payer. It analyzes individual customer behavior, looks for patterns and correlates it with other data pulled from the bank’s enterprise data lake. It then suggests the best time and method, such as email or text message, to reach credit card customers about payments."
Reported Results
Results undisclosed
Technology
Function
Finance
Accounts Payable And Receivable
Background
Bank of Nova Scotia has 5 million Canadian credit card customers and wants to integrate AI into its operations
Benefits
Data
Structured transaction data