AI Case Study

Sephora's mobile app identifies cosmetics products used in images

Customers using the Sephora Virtual Artist mobile app can identify makeup products in an image using the colour match tool which then provides a list of products available for purchase that match the colour and product. The app is developed in collaboration with ModiFace which specialises in AI for cosmetic applications.

Industry

Consumer Goods And Services

Personal And Household Goods

Project Overview

The Virtual Artist app's capabilities "includes a color match tool powered by artificial intelligence (AI) that deciphers an image and estimates the shade of any product in a photo".

Reported Results

Undisclosed

Technology

AI to recognise colour shades in images and then provide product recommendations approximating those shades.

Function

Marketing

Digital Marketing

Background

Sephora is a global cosmetics retailer with online and mobile e-commerce platforms, including the Virtual Artist mobile application.

Benefits

Data