AI Case Study
Sephora's mobile app identifies cosmetics products used in images
Customers using the Sephora Virtual Artist mobile app can identify makeup products in an image using the colour match tool which then provides a list of products available for purchase that match the colour and product. The app is developed in collaboration with ModiFace which specialises in AI for cosmetic applications.
Consumer Goods And Services
Personal And Household Goods
The Virtual Artist app's capabilities "includes a color match tool powered by artificial intelligence (AI) that deciphers an image and estimates the shade of any product in a photo".
AI to recognise colour shades in images and then provide product recommendations approximating those shades.
Sephora is a global cosmetics retailer with online and mobile e-commerce platforms, including the Virtual Artist mobile application.