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AI Case Study

Seymourpowell proposes personalized skincare service which recommends suitable products based on skin type, preferences, location etc.

Design studio Seymourpowell plans to introduce personalised skincare which uses machine learning to learn user preferences and plans to recommend and deliver products accordingly. The recommendations will be based on skin type, diet, travel plans, purpose, destination, local climate, trends etc.


Consumer Goods And Services

Personal And Household Goods

Project Overview

"Identité is a subscription service that combines "big data" like climate and style trends with a user's personal data — such as their schedule, diet and travel plans — to come up with highly tailored packages of skincare and beauty products.

The intelligent cosmetics concept would operate via an app, automatically sending users a package of everything they need for the week ahead.

Seymourpowell provides the example of a user who is about to go on holiday in Tulum, Mexico. Identité receives that information and automatically sends products that suit the high-humidity environment, as well as the vibe of the beach destination."

Reported Results

Planned; results not yet available




Product Marketing


UK studio Seymourpowell imagines what a future might look like where beauty services are "hyper-flexible, personalised and powered by AI".



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