AI Case Study

According to Stephanie Chalmers, global head of content and newsroom and Mark Seall, global head of digital communications, the platform allows internal authors to write for an external audience without having to go through numerous rounds of sign-offs. "For instance, the 'blank canvas' dilemma – whereby authors can’t decide what to write about – has been solved by an AI tool that scans the web and tells them which topics are both timely and relevent to a tech audience. Siemens can also scan internal platforms to pull out interesting stories that may appear mundane to staff working around them daily. This data is coupled with a pre-SEO automated set of headlines, in order to drive reach. Writers are presented with the headline and go from there; those that need extra help with writing are offered it in the form of assisted authoring software, which helps them to 'write like a pro'". Seall points out "that this method of starting with automated AI-generated headlines also solves the problem of writers churning out 1,000-word pieces that no one will read".