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AI Case Study

Spruce uses a chatbot to enhance guest experience by updating employees with information about guests and speeding up check-outs

Spruce, a menswear boutique + barbershop, in Denver, Colorado, uses a chat bot to personalise customer experience. The bot recognises customer once they connect to Wifi and and sends custom offers. It also gives staff information about customers, books appointments and speeds up check-outs. Since the customers are auto-recognised there are no check-out lines.


Consumer Goods And Services

Retail General

Project Overview

"Sprucebot connects with customers automatically when they log on to the store's Wi-Fi. Once they sign up (done by simply entering a confirmation code), they're tied into the system and able to use its features.

Those can be anything from instant discounts to an automated rewards card program (not having to remember to get them punched every time you buy something) to what's called a "handshake checkout."

In that last instance, once customers find a product they're interested in, they can simply remove the price tag, hand it to a sales person and walk out the door."

Reported Results

Pilot; results not yet available. But the bot helps automate store administration and routine tasks




General Operations


Spruce aims to help small brick-and-mortar stores enhance guest experiences by personalisation and faster check-outs



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