AI Case Study

The All England Lawn Tennis Club assists attendees navigate the venue with an event specific conversational chatbot

All England Lawn Tennis Club's Wimbledon tennis championship is supported by IBM's Watson. Fred, a voice-activated digital assistant assists visitors and attendees with finding their way around the venue and locating their preferred facilities, such as dining spots and the different courts.

Industry

Consumer Goods And Services

Entertainment And Sports

Project Overview

"For those on the ground, there’s ‘Ask Fred’ – a Watson-enabled bot (named after Fred Perry) whose job is to help visitors familiarize themselves with the layout, locate dining options and facilities, and generally get the most out of their experience. ‘Ask Fred’ uses a Natural Language Interface (NLI) to understand questions such as ‘where can I buy strawberries’, or ‘where are the closest toilets’, making it simple to use."
The bot was "launched in 2017 to provide a personalised on-site visitor experience and further enhanced for 2018."

Reported Results

Results undisclosed

Technology

"‘Ask Fred’ uses a Natural Language Interface (NLI) to understand questions such as ‘where can I buy strawberries’, or ‘where are the closest toilets’, making it simple to use."

Function

Customer Service

Other

Background

With All England Lawn Tennis Club (AELTC) Wimbledon's Church Road site spreading over 13.5 acres and facilitating up to 39,000 spectators in the grounds at any given time, it can be hard for visitors to find their way around the site.

Benefits

Data