AI Case Study

Thrivent Financial attracts 250% more visitors to their website and acquires 22% more customers using Hearsay

"For Thrivent Financial, time spent with representatives correlates directly with customer loyalty and increased assets under management. Through advisor websites, social media, and a more efficient compliance solution, Hearsay allows Thrivent reps to engage with customers at an unprecedented scale."

Industry

Financial Services

Fund And Asset Management

Project Overview

"Thrivent selected Hearsay for both the sophistication of its technology as well as the team’s social media savvy. The rigorous selection process focused on Advisor Social’s ability to serve the needs of its organization across different user types, including field representatives, creative services, principal reviewers, and recruiters. The program now generates thousands of monthly leads, reduced time spent approving marketing content by 75%, and drove a 22% increase in new customer acquisition.

With an effective social media program in place, the firm turned its focus to the field’s individual websites. These local websites were outdated, not findable through search engines, and ultimately not driving new business to their advisors. Thrivent chose Advisor Sites to modernize this critical client touch point. Over 3100 advisors were upgraded with new search and mobile optimized sites, making it easier for customers to find Thrivent advisors online from any search engine and any device.

Thrivent Financial relies on Hearsay’s compliance functionality to minimize risk and streamline the entire supervision, approval, and archiving process. All Hearsay products are purpose-built for the financial services industry, so Thrivent is able to leverage modern marketing channels while complying with FINRA, SEC, IIROC, MiFID and FCA regulations."

Reported Results

Hearsay claims:

* 1,000s of social media leads generated monthly
* 250% increase in website visitors
* 22% increase in new customer acquisition
* 75% less time spent distributing marketing content

Technology

Function

Risk

Audit

Background

"Thrivent Financial is a Fortune 500 financial services organization with over $105 billion in assets under management.... For Thrivent Financial, time spent with representatives correlates directly with customer loyalty and increased assets under management. Through advisor websites, social media, and a more efficient compliance solution, Hearsay allows Thrivent reps to engage with customers at an unprecedented scale."

Benefits

Data

"The rigorous selection process focused on Advisor Social’s ability to serve the needs of its organization across different user types, including field representatives, creative services, principal reviewers, and recruiters. "