AI Case Study
Unilever plans to automate trademark research and detection for its brands using TrademarkNow's machine learning software
Unilever announced it would automate brand research into clearing and protecting trademarks by using TrademarkNow which analyses multiple data sources using machine learning.
Industry
Consumer Goods And Services
Personal And Household Goods
Project Overview
"TrademarkNow’s platform has been created by experts in trademark law and linguistics. Our cutting edge system also utilises state-of-the-art machine-learning techniques to produce models that seamlessly take real world complexities into account. While the underlying intelligence is complex, the platform’s intuitive design and simple user interface makes it very easy to use. The result: faster, smarter trademark clearance, watch and analysis. TrademarkNow refines data by combining it over multiple sources, building analysis on top of it and delivering tacit and actionable information that goes far beyond the mere examination of trademark data." (4-traders)
Reported Results
Planned; results not yet available
Technology
Function
R And D
Core Research And Development
Background
Per 4-traders: "With more than 400 Unilever brands sold across 190 countries, developing, managing and protecting the trademark portfolio is a significant undertaking. As the world of commerce accelerates, it is perhaps not surprising that the Unilever Brand IP team would look to leverage the advantages of technology to ensure that they remain industry-leaders."
Benefits
Data
Details undislcosed