AI Case Study

Unilever plans to automate trademark research and detection for its brands using TrademarkNow's machine learning software

Unilever announced it would automate brand research into clearing and protecting trademarks by using TrademarkNow which analyses multiple data sources using machine learning.

Industry

Consumer Goods And Services

Personal And Household Goods

Project Overview

"TrademarkNow’s platform has been created by experts in trademark law and linguistics. Our cutting edge system also utilises state-of-the-art machine-learning techniques to produce models that seamlessly take real world complexities into account. While the underlying intelligence is complex, the platform’s intuitive design and simple user interface makes it very easy to use. The result: faster, smarter trademark clearance, watch and analysis. TrademarkNow refines data by combining it over multiple sources, building analysis on top of it and delivering tacit and actionable information that goes far beyond the mere examination of trademark data." (4-traders)

Reported Results

Planned; results not yet available

Technology

Function

R And D

Core Research And Development

Background

Per 4-traders: "With more than 400 Unilever brands sold across 190 countries, developing, managing and protecting the trademark portfolio is a significant undertaking. As the world of commerce accelerates, it is perhaps not surprising that the Unilever Brand IP team would look to leverage the advantages of technology to ensure that they remain industry-leaders."

Benefits

Data

Details undislcosed