Marketing is already one of the areas most impacted by AI - indeed it is the function with the most current use cases. The rise of digital marketing across data platforms such as Google and Facebook has long depended on algorithms to process, the application of machine learning processes to this has been inevitable. Hence marketing companies have become the biggest investors in AI talent - reaping big rewards for often small shifts in performance captured. AI use cases now exist in multiple fields - including traditionally offline ones like market research and product promotion. Meanwhile chatbots are fast becoming the new face of companies online - alongside the websites or apps that traditionally dominated.