AI Use Case

Automate content generation for video and image based marketing materials

Automatically generate content for marketing materials

Function

Marketing

Campaign Management

Benefits

Revenue - Better targeting,Revenue - Higher response rates,Revenue - Customer proposition optimisation (content)

Case Studies

"Press Association~Press Association generates 30,000 local news stories a month based on public open datasets and natural language generation",US Open Tennnis~US Open speeds up tennis match highlight availability on its app by 2-10 hours through automating video selection process,20th Century Fox~20th Century Fox and IBM Research reduce movie marketing production time by using machine learning to select scenes for a movie trailer ,Las Vegas Review Journal~Las Vegas Review Journal publishes 372% more video content by automatically creating videos from stories using photographs and other content using machine learning,Alibaba Group~Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning,Yelp~Yelp optimises visual interaction with users on its web page using deep learning to auto identify cover pictures as well as classify photos from the millions of pictures uploaded by users,PGA Tour~PGA Tour aims to enhance television broadcasts of its tournament and automate content creation with AI

Industry

Data Sets

Text,Images,Video,Structured / Semi-structured

AI Technologies

Audio - Sentiment Analysis,Product Type - Vision - Object detection,Product Type - Vision - Semantic segmentation,Product Type - Vision - Instance segmentatiuon,Product Type - Vision - Face Emotion

Potential Vendors

Urbs Media,IBM Watson,IBM Research,Wibbitz,Microsoft