AI Use Case

Automate image tagging to improve product discovery

Leverage machine vision to tag brand-related and product images taking into account users' preferences and relevant media channels.

Function

Marketing

Digital Marketing

Benefits

Operational - Service / outcome scaling,Cost - Job automation,Data - Data mapping / labelling

Case Studies

Sephora~Sephora's mobile app identifies cosmetics products used in images ,Gemological Institute of America~Gemological Institute of America predicts with 90% accuracy a diamond's grade from camera images using neural networks in partnership with IBM Research,Taobao~Taobao uses Alibaba Group's image search feature to allow app users to search for products by user uploaded image

Industry

Data Sets

Images,Video

AI Technologies

Machine Learning (ML),ML Task - Prediction - Annotation,Product Type - Vision - Image classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification

Potential Vendors

Modiface,IBM Research,Alibaba Group