AI Use Case
Automate image tagging to improve product discovery
Leverage machine vision to tag brand-related and product images taking into account users' preferences and relevant media channels.
Function
Marketing
Digital Marketing
Benefits
Operational - Service / outcome scaling,Cost - Job automation,Data - Data mapping / labelling
Case Studies
Sephora~Sephora's mobile app identifies cosmetics products used in images ,Gemological Institute of America~Gemological Institute of America predicts with 90% accuracy a diamond's grade from camera images using neural networks in partnership with IBM Research,Taobao~Taobao uses Alibaba Group's image search feature to allow app users to search for products by user uploaded image
Industry
Data Sets
Images,Video
AI Technologies
Machine Learning (ML),ML Task - Prediction - Annotation,Product Type - Vision - Image classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification
Potential Vendors
Modiface,IBM Research,Alibaba Group