AI Use Case
Automate image tagging to improve product discovery
Leverage machine vision to tag brand-related and product images taking into account users' preferences and relevant media channels.
Function
Marketing
Digital Marketing
Benefits
Operational - Service / outcome scaling,Cost - Job automation,Data - Data mapping / labelling
Case Studies
Sephora~Sephora's mobile app identifies cosmetics products used in images ,Gemological Institute of America~Gemological Institute of America predicts with 90% accuracy a diamond's grade from camera images using neural networks in partnership with IBM Research,Taobao~Taobao uses Alibaba Group's image search feature to allow app users to search for products by user uploaded image
Potential Vendors
Modiface,IBM Research,Alibaba Group
Industry
Data Sets
Images,Video
AI Technologies
Machine Learning (ML),ML Task - Prediction - Annotation,Product Type - Vision - Image classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification