AI Use Case

Automate personalised content marketing

Content marketing is distributing appropriate content (not necessarily advertising or sales focused) to potential consumers to ensure that they build a relationship with a brand or organisation before a sales pitch is made. Tools to automate and personalise the distribution of appropriate content to appropriate audience during their customer journey is potentially a powerful tool in the marketer's toolbox.

Function

Marketing

Creative And Brand

Benefits

Revenue - Sales effectiveness improvement,Revenue - Customer engagement,Revenue - Customer proposition optimisation (content),Cost - Better targeted spend (eg marketing)

Case Studies

Triumvirate Environmental ~Triumvirate Environmental curates 70% of marketing content to resonate better with target audience using natural language processing and machine learning,"Tailor Brands~Tailor Brands creates, schedules, and optimizes content to share on social networks"

Industry

Data Sets

Images,Audio,Text,Video,Structured / Semi-structured

AI Technologies

Potential Vendors