AI Use Case
Automate personalised content marketing
Content marketing is distributing appropriate content (not necessarily advertising or sales focused) to potential consumers to ensure that they build a relationship with a brand or organisation before a sales pitch is made. Tools to automate and personalise the distribution of appropriate content to appropriate audience during their customer journey is potentially a powerful tool in the marketer's toolbox.
Creative And Brand
Revenue - Sales effectiveness improvement,Revenue - Customer engagement,Revenue - Customer proposition optimisation (content),Cost - Better targeted spend (eg marketing)
Triumvirate Environmental ~Triumvirate Environmental curates 70% of marketing content to resonate better with target audience using natural language processing and machine learning,"Tailor Brands~Tailor Brands creates, schedules, and optimizes content to share on social networks"
Images,Audio,Text,Video,Structured / Semi-structured