AI Use Case
Compose and conduct market research
Automated generation of market research questions and deployment across digital channels, Capture and visualisation of responses.
Function
Marketing
Marketing Research Planning
Benefits
Data - Data enhancement,Cost - Staff efficiency
Case Studies
University of Melbourne~University of Melbourne researchers predict consumer beer preference with 82% accuracy using biometric measures ,MARS Marketing~MARS Marketing improved accuracy of purchase intent in marketing research by 8% using facial analysis during ad viewing,Bank of America~Bank of America enhances its published currency research with machine learning ,Liquidnet~Liquidnet assists fund managers in decision making by analysing market and past trading data with machine learning
Potential Vendors
Industry
Data Sets
Text,Structured / Semi-structured,Audio,Video
AI Technologies
Product Type - Vision ,Product - Data Capture - Bio Sensor,Machine Learning (ML),Product - Eye Tracking