top of page

AI Use Case

Compose and conduct market research

Automated generation of market research questions and deployment across digital channels, Capture and visualisation of responses.

Function

Marketing

Marketing Research Planning

Benefits

Data - Data enhancement,Cost - Staff efficiency

Case Studies

University of Melbourne~University of Melbourne researchers predict consumer beer preference with 82% accuracy using biometric measures ,MARS Marketing~MARS Marketing improved accuracy of purchase intent in marketing research by 8% using facial analysis during ad viewing,Bank of America~Bank of America enhances its published currency research with machine learning ,Liquidnet~Liquidnet assists fund managers in decision making by analysing market and past trading data with machine learning

Potential Vendors

Industry

Data Sets

Text,Structured / Semi-structured,Audio,Video

AI Technologies

Product Type - Vision ,Product - Data Capture - Bio Sensor,Machine Learning (ML),Product - Eye Tracking

bottom of page