AI Use Case

Compose and conduct market research

Automated generation of market research questions and deployment across digital channels, Capture and visualisation of responses.

Function

Marketing

Marketing Research Planning

Benefits

Data - Data enhancement,Cost - Staff efficiency

Case Studies

University of Melbourne~University of Melbourne researchers predict consumer beer preference with 82% accuracy using biometric measures ,MARS Marketing~MARS Marketing improved accuracy of purchase intent in marketing research by 8% using facial analysis during ad viewing,Bank of America~Bank of America enhances its published currency research with machine learning ,Liquidnet~Liquidnet assists fund managers in decision making by analysing market and past trading data with machine learning

Industry

Data Sets

Text,Structured / Semi-structured,Audio,Video

AI Technologies

Product Type - Vision ,Product - Data Capture - Bio Sensor,Machine Learning (ML),Product - Eye Tracking

Potential Vendors