AI Use Case

Create tailored emails

Emails that are tailored to individual behaviour

Function

Marketing

Digital Marketing

Benefits

Cost - Job automation,Operational - Service / outcome scaling

Case Studies

Virgin Holidays~Virgin Holidays increased email open rates by 2 percentage points by automating their composition and testing ,Caesars Entertainment~Caesars Entertainment improves email open rates by 12% and click-throughs by 24% by personalising content using deep learning,Morgan Stanley~Morgan Stanley automates composition of reassuring emails for clients when adverse financial events occur,Stonewall Kitchen~Stonewall Kitchen improved email open and conversion rates by 10 and 4% respectively through predictive modelling,"Orlando Magic~Orlando Magic automatically generates personalised in-app and email messages to each one of their fans, boosting season ticket renewals","Google~Google's Gmail automated composition feature has led to 10% of English language replies being machine written and human approved, speeding up email composition"

Industry

Data Sets

Text,Structured / Semi-structured

AI Technologies

Traditional AI,Machine Learning (ML),Product Type - Natural Language Processing (NLP),ML Task - Prediction - Generation

Potential Vendors

Phrasee,Persado,Salesforce,Salesforce