AI Use Case

Enable Augmented Reality (AR) sales propositions by locating imported product images in a live camera output

Enable Augmented Reality (AR) sales propositions by geo-locating product against a moving image - often generated via a camera phone. The AI places the product in the image - for example furniture in a room or make-up on a face. This may often be a 3D image.

Function

Marketing

Digital Marketing

Benefits

Revenue - Personalisation,Revenue - Customer experience,Revenue - Customer engagement

Case Studies

Ikea~IKEA launches an app that lets users see what furniture would look like in their own home using augmented reality,"Wayfair~Wayfair introduces augmented reality app to visualize furniture in rooms ahead of purchase, just by using smartphone.",eBay~eBay introduces an app for sellers to identify the right sized shipping box for products using AR and calculate shipping costs,Hourglass Cosmetics~Hourglass Cosmetics debuts an interactive way to demonstrate its flagship product's virtual skin perfection using a virtual hologram assistant,Burberry~Burberry launches a new feature for mobile app allowing users to add “Burberry-inspired” drawings using AR,Estée Lauder~Estée Lauder provides a superior online shopping experience to customers using augmented reality and chatbots,L’Oreal~L’Oreal’s Makeup Genius app allows customers to see how the make up will look on them using augmented reality

Industry

Data Sets

Images,Video,Structured / Semi-structured

AI Technologies

Product Type - Vision ,Product Type - Vision - Object detection,Product Type - Vision - Object tracking,Product - Augmented Reality

Potential Vendors

Vntana,Apple,Facebook