AI Use Case

Evaluate and advise the most appropriate product and supplier to meet consumer need

Evaluate and advise the most appropriate product and supplier to meet consumer need (e.g. mortgages). This should improve consumer outcomes.

Function

Marketing

Product Marketing

Benefits

Revenue - New service,Revenue - New customer discovery,Revenue - Product optimisation

Case Studies

Potential Vendors

Industry

Financial Services

Banking

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Action Selection - Reinforcement Learning ,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Regression,Algorithm - Collaborative Filtering