AI Use Case

Identify optimal propositions for customer cross-sell and up-sell

Measure and better predict the effectiveness of different techniques to cross and up-sell (e.g. sales, marketing, merchandising) based on historic purchasing and browsing behaviour along with cohort analysis

Function

Marketing

Customer Management

Benefits

Revenue - Customer proposition optimisation (content),Revenue - Sales effectiveness improvement

Case Studies

"Westwing~Westwing, analyzes cross-device integration data using Google analytics in order to market consumers more effectively.","HARPS~Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning"

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Traditional AI,Machine Learning (ML),ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification,ML Task - Action Selection - Reinforcement Learning

Potential Vendors

Google,Daisy Intelligence