AI Use Case
Identify optimal propositions for customer cross-sell and up-sell
Measure and better predict the effectiveness of different techniques to cross and up-sell (e.g. sales, marketing, merchandising) based on historic purchasing and browsing behaviour along with cohort analysis
Revenue - Customer proposition optimisation (content),Revenue - Sales effectiveness improvement
"Westwing~Westwing, analyzes cross-device integration data using Google analytics in order to market consumers more effectively.","HARPS~Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning"
Structured / Semi-structured
Traditional AI,Machine Learning (ML),ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification,ML Task - Action Selection - Reinforcement Learning