AI Use Case

Manage brand reputation by scanning social media to discover references to the company or products or key individuals

Manage brand reputation by scanning social media to discover references to the company or products or key individuals. This may be supported with sentiment analysis - although this can potentially be misleading (e.g. 'humorous' memes can be misinterpreted).

Function

Marketing

Communications

Benefits

Risk reduction - Spot issue (eg copyright infringement),Operational Support - Situational awareness

Case Studies

Rocket Fuel~Rocket Fuel uses NLP to protect brand reputation when determining online ad placement

Potential Vendors

Industry

Financial Services

Banking

Data Sets

Text,Audio,Images,Video

AI Technologies

Traditional AI,Machine Learning (ML)