AI Use Case

Measure value of earned social media of event brand and product sponsorship

Measure value of earned social media of event brand and product sponsorship

Function

Marketing

Campaign Management

Benefits

Cost - Better targeted spend (eg marketing),Revenue - Customer proposition optimisation (content),Cost - Improved advertising efficiency,Other - Changed PR,Data - Data enhancement

Case Studies

"US Open Tennnis~US Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open"

Industry

Data Sets

Structured / Semi-structured,Text,Images,Audio,Video

AI Technologies

Product Type - Vision ,Product Type - Vision - Object detection,Product Type - Vision - Object tracking,Machine Learning (ML),Product Type - Vision - Semantic segmentation

Potential Vendors

GumGum