AI Use Case
Measure value of earned social media of event brand and product sponsorship
Measure value of earned social media of event brand and product sponsorship
Function
Marketing
Campaign Management
Benefits
Cost - Better targeted spend (eg marketing),Revenue - Customer proposition optimisation (content),Cost - Improved advertising efficiency,Other - Changed PR,Data - Data enhancement
Case Studies
"US Open Tennnis~US Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open"
Potential Vendors
GumGum
Industry
Data Sets
Structured / Semi-structured,Text,Images,Audio,Video
AI Technologies
Product Type - Vision ,Product Type - Vision - Object detection,Product Type - Vision - Object tracking,Machine Learning (ML),Product Type - Vision - Semantic segmentation