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AI Use Case

Model and predict customer lifetime value

Determine the likely lifetime value of customers to allow better customer management and engagement to increase revenues. It will allow a firm to better target its marketing resources to ensure that customer acquisition costs are managed appropriately by relevant segment.



Customer Management


Operational Support - Sales forecasting,Operational Support - Demand forecasting,Operational Support - Production forecasting

Case Studies researchers demonstrate improved customer lifetime value predictions using neural networks and automatic feature selection but do not advise implementation due to increased cost

Potential Vendors


Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML),Model Architecture - Deep Neural Networks,Algorithm - Embedding,Model Architecture - Recurrent Neural Network (RNN),Model - Unsupervised Learning,Algorithm - Random Forest

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