AI Use Case
Optimise marketing mix and execution to deliver target cost per acquisition KPI
Capture optimal cost per acquisition KPI through marketing mix and marketing spend analysis and execution. Typically simplest to execute through digital channels.
Revenue - Sales effectiveness improvement,Cost - Improved advertising efficiency,Cost - Optimise resource allocation
"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning",American Express~American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs
Structured / Semi-structured
Machine Learning (ML)