AI Use Case

Optimise marketing mix and execution to deliver target cost per acquisition KPI

Capture optimal cost per acquisition KPI through marketing mix and marketing spend analysis and execution. Typically simplest to execute through digital channels.

Function

Marketing

Campaign Management

Benefits

Revenue - Sales effectiveness improvement,Cost - Improved advertising efficiency,Cost - Optimise resource allocation

Case Studies

"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning",American Express~American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML)

Potential Vendors

Adgorithms,Google