AI Use Case

Optimise price and promotion offering by individual or segment

Determine and optimise the effectiveness of product or service discounts by customer segments.

Function

Marketing

Campaign Management

Benefits

Revenue - Pricing optimisation,Cost - Improved advertising efficiency

Case Studies

Cardlytics~Cardlytics drives 15-20% response rates to personalised promotions by machine learning analysis of the purchase history of over 100m consumers,ShopAtHome~ShopAtHome Increases its marketing material open rate by 23% and click-through rate by 30% with machine learning,"Houghton Mifflin Harcourt (HMH)~HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning"

Industry

Data Sets

Structured / Semi-structured,Time series

AI Technologies

Machine Learning (ML)

Potential Vendors

Salesforce,Salesforce