AI Use Case
Optimise price and promotion offering by individual or segment
Determine and optimise the effectiveness of product or service discounts by customer segments.
Revenue - Pricing optimisation,Cost - Improved advertising efficiency
Cardlytics~Cardlytics drives 15-20% response rates to personalised promotions by machine learning analysis of the purchase history of over 100m consumers,ShopAtHome~ShopAtHome Increases its marketing material open rate by 23% and click-through rate by 30% with machine learning,"Houghton Mifflin Harcourt (HMH)~HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning"
Structured / Semi-structured,Time series
Machine Learning (ML)