AI Use Case
Predict sales and optimise sales funnel actions
Use AI to enable predictive sales. Score leads and prioritise sales rep actions or other action most likely to push prospective leads further through the sales funnel (from prospect ID to completion). Sales reps actions and leads will be analysed according to sales process and potential customer response to suggest the next best action.
Function
Sales
Sales Operations
Benefits
Revenue - Sales effectiveness improvement,Operational Support - Sales forecasting
Case Studies
Stitch Fix~StitchFix keeps track of customer behavioural and purchase patterns to predict demand and manage inventory using state transition matrices and Markov chain models,"Houghton Mifflin Harcourt (HMH)~HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning"
Potential Vendors
Salesforce
Industry
Data Sets
Structured / Semi-structured
AI Technologies