AI Use Case

Predict sales and optimise sales funnel actions

Use AI to enable predictive sales. Score leads and prioritise sales rep actions or other action most likely to push prospective leads further through the sales funnel (from prospect ID to completion). Sales reps actions and leads will be analysed according to sales process and potential customer response to suggest the next best action.

Function

Sales

Sales Operations

Benefits

Revenue - Sales effectiveness improvement,Operational Support - Sales forecasting

Case Studies

Stitch Fix~StitchFix keeps track of customer behavioural and purchase patterns to predict demand and manage inventory using state transition matrices and Markov chain models,"Houghton Mifflin Harcourt (HMH)~HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning"

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Potential Vendors

Salesforce