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AI Case Study

A global transport provider gains a significant competitive advantage by implementing AI for supply chain visibility

Hong Kong-based Gravity Supply Chain is utilising artificial intelligence (AI) and big data to bring e-commerce-style supply chain visibility to international freight.



Freight And Logistics

Project Overview

"After deciding to partner with a technology provider, the company established a list of requirements for a Supply Chain Visibility platform:

* Cloud-based offering, fully hosted and supported by the technology vendor.
* Operates in real-time and provides visibility of customers’ purchase orders and inventory at a SKU level from purchase order creation through to receipt at the nal destination.
* Receives and sends data via interface from existing TMS and other 3rd party systems.
* Pre-packaged data connections to shipping lines, airlines, ports and other sources of data used within the international logistics process which could be used in conjunction with their own data, and that of their customers.
* Provides users with real-time KPI and Exception Management dashboards.
* Provides work ow management tools to con gure bespoke solutions for each of its customers.

After a comprehensive vendor evaluation, the company selected Gravity to provide a white-label version of its platform.

The solution delivers end-to-end visibility of the company’s customers’ global supply chains and purchase orders, providing a point of difference against its competitors as well as a new revenue stream to complement its core services.

The cloud-based solution also enabled the implementation of a Portal containing E-Booking and E-Docs with its customer’s supplier base and the automation of many previously manual tasks, such as job creation in the company’s legacy TMS.
This was further complemented by real-time reporting of KPIs, exceptions and risk in both its customers, and its own supply chain and logistics operations."

Reported Results

The deployment of its visibility solution has resulted in “ winning several major new pieces of business, some via
formal RFPs and ITTs, as well as securing extensions to
existing customer contracts without the need to deploy
any of its own IT resources, resulting in fast and tangible ROI and immediate growth.


"Gravity’s cloud-based platform uses an advanced application programming interface (API), AI and big data to overlay around 40,000 external data sources – including data from carriers, ports, news feeds and social media – into a single interface in real time."


Supply Chain

General Supply Chain


The client is a leading player in the logistics industry, with their core business being sea freight, air freight, project logistics and supply chain management. They have over 100 years of operations and a network of more than 1,700 people in over 30 countries. The company faced "a growing commoditization of its cores services and margin erosion.

It recognized the need to develop a competitive advantage through Supply Chain Visibility technology. Its own in-house system was a legacy-based TMS that could not be developed. The company lacked internal expertise, time and capital to invest in building its own offering from scratch."



around 40,000 external data sources – including data from carriers, ports, news feeds and social media.

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