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Latest News


Healthily and Best Practice AI publish world’s first AI Explainability Statement reviewed by the ICO

LONDON, 17th Sep, 2021 - One of the world’s leading AI smart symptom checkers has taken the groundbreaking decision to publish a statement explaining how it works. Healthily, supported by Best Practice AI together with Simmons & Simmons and Jacob Turner of Fountain Court Chambers today publish the first AI Expleainability Statement to have been reviewed by the UK Information Commissioner’s Office (ICO). [READ MORE]

Best Practice AI helps World Economic Forum author new global AI toolkit for boards

DAVOS, 17th Jan – The World Economic Forum launched the Empowering AI Leadership Board Toolkit designed to help boards maximise the opportunities from AI and oversee the risks of the technology. This was created with the support of Best Practice AI and other partners including Accenture, IBM, BBVA and Latham & Watkins. [READ MORE]

We are AI Management Consultants

We advise managers, entrepreneurs, investors and boards on using AI to create sustainable competitive advantage

Advice from CEOs experienced in leading data driven transformations

AI use case library with details of technology, KPIs, risks and success factors

Economic and ROI insights to drive business cases and investment decisions

Search over 600 AI Use Cases and 1100 Studies

The world's largest free open AI use case library


Use Cases


Case Studies








AI Types

We Are Helping to Drive the Global AI Agenda

We are working with leading AI policy makers globally


Appointed to the World Economic Forum's Global AI Council & Centre for the Fourth Industrial Revolution 

Appointed to the British All Party Parliamentary Group on AI Enterprise Adoption Task Force

Joined the British Standards Institute's AI Committee

What We Do

AI for Boards

Helping corporate leadership become educated, plan governance, manage risk and ethics, and support management in deploying AI

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AI for Executives

Helping executive leadership teams deliver competitive advantage through AI: identification, business case creation, planning and delivery

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AI for Investors

Helping venture, corporate and private equity investors see through the hype to assess data, technology, strategy and delivery to discover real value

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AI for Partnering

Helping corporate and start-ups identify, choose, negotiate and work with partners to maximise data and AI-driven opportunities

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What We Are Thinking and Doing

What Some of Our Clients and Partners Say

Best Practice AI brought a relevant combination of technological and strategic insight to the work they did for us. Their contribution enabled us to make a better investment decision.

Jakob Tolleryd
Verdane Capital

Best Practice AI is a key part of the team on the [World Economic Forum's] Empowering AI Leadership project...We look forward to continuing to collaborate with Best Practice AI...

Kay Firth-Butterfield
Head AI & ML,
World Economic Forum

...Best Practice AI helped our senior management team better understand AI and data science, identify and prioritise strategic AI use cases, and develop pragmatic plans to start our AI journey

Insurance Company,
FTSE 250

Recently Published Case Studies

Scientists at New York University improve image manipulation detection accuracy from 45% to 90% using machine learning
JP Morgan to cut hedging costs for commodity derivatives by up to 80% using machine learning
The Department for Transport aims to monitor UK roads for faster reaction to road incidents using deep learning
Rex Real Estate sells homes using machine learning
Nike offers foot measurement for accurate individual shoe size guide using computer vision
Scientists at KTH Royal Institute of Technology are monitor wildfires in almost real time using machine learning
Google Arts & Culture Lab in collaboration with artists generate poems using AI
New York University and IBM Research to assess the presence of glaucoma in the retina using deep learning
Researchers identify healthcare knowledge gaps in Africa using search query data
AKQA creates a new sports game using neural networks
Researchers at Chalmers University of Technology classify pole strokes in skiing using machine learning
Advisory committee to the National Institutes of Health to identify health needs in search query data in the US using machine learning

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