AI Case Study

L’Oreal’s Makeup Genius app allows customers to see how the make up will look on them using augmented reality

L'Oreal launches a mobile app that lets customers see how the make-up will look on them. The app, Makeup Genius, scans customer's face, analyse 60 characteristics to show how each product or shade will look like. The AR feature brought in 5Million new users in China.

Industry

Consumer Goods And Services

Personal And Household Goods

Project Overview

"L'Oreal's Makeup Genius, a mobile app that allows consumers to virtually try on makeup. The app scans a customer's face, analyzes more than 60 characteristics, then virtually displays how various products and shade mixes can be used to achieve different looks, in real time. Consumers can select a look they like and directly order the right products with just the press of a button. As the app tracks how the customer uses it and what they buy, it learns their preferences, makes inferences based on similar customers' choices, and tailors its responses."

Reported Results

App has seen 20 Million downloads since introducing the AR feature and has become a driving factor of digital presence of L'Oreal

Technology

Function

Marketing

Digital Marketing

Background

L'Oreal was looking for ways to enhance customer experience by giving them an immersive and personal experience.

Benefits

Data