Per 4-traders: "With more than 400 Unilever brands sold across 190 countries, developing, managing and protecting the trademark portfolio is a significant undertaking. As the world of commerce accelerates, it is perhaps not surprising that the Unilever Brand IP team would look to leverage the advantages of technology to ensure that they remain industry-leaders."
"TrademarkNow’s platform has been created by experts in trademark law and linguistics. Our cutting edge system also utilises state-of-the-art machine-learning techniques to produce models that seamlessly take real world complexities into account. While the underlying intelligence is complex, the platform’s intuitive design and simple user interface makes it very easy to use. The result: faster, smarter trademark clearance, watch and analysis. TrademarkNow refines data by combining it over multiple sources, building analysis on top of it and delivering tacit and actionable information that goes far beyond the mere examination of trademark data." (4-traders)
Details undislcosed
Planned; results not yet available