Executive Overview
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Key Considerations
Upside2
Use CaseMarketingFinancial Services
Enhance business relationship management through generating customer insight and personalised recommendations
Enhance business relationship management through generating customer insight and personalised recommendations (improved information flow to operative through ML analysis / personalisation of product and proposition / recommendation - potential suppliers include Accenture, Squirro)
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Other
Revenue - Sales support (eg information)
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Other
Revenue - Sales effectiveness improvement
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Other
Revenue - Customer engagement