Consumer & Retail
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All Consumer & Retail AI Use Cases
Accelerate data integration from multiple sourcesAccelerate identification and protection of intellectual propertyAnalyse and predict shrinkageAnalyse and understand customer sentiment displayed through direct customer contactAnalyse legal documents and prepare first draft responseAnalyse market basket information to optimise cross-selling and upsellAnalyse vending machine demand and product placement opportunity for optimal product mixAnalyse warranty data to signal quality issues, measure risk and optimise pricingAudit and optimise shelf placementAutomate CV and resume screeningAutomate analysis of customer surveys and reviewsAutomate background checking for potential employeesAutomate building systems to reduce energy costs through AI powered adaptive temperature and energy controlAutomate collection of banking data from non-standard documentationAutomate content generation for video and image based marketing materialsAutomate content generation for written based marketing materialsAutomate contract due diligenceAutomate customer data captureAutomate customer service conversations through a text chatbotAutomate customer service disruption alertsAutomate customer service voice conversations with conversational agentAutomate cybersecurity systemsAutomate data cleansing and validationAutomate delivery to customer eg via drone or self-driving vehicleAutomate document productionAutomate financial planning and other back-office functionsAutomate image tagging to improve product discoveryAutomate interviewing via video to scan for pre-determined characteristicsAutomate inventory management for productsAutomate media and brand content management and taggingAutomate point of saleAutomate protection of privacy in mapping data generation processesAutomate responses to candidate questions during recruitment and enhance candidate engagementAutomate sales conversations through a conversational agentAutomate sales conversations through a text chatbotAutomate software coding, testing and production deploymentAutomate syncing of sales process data such as calendars and contact reportsAutomate warehouseCapture 3rd party or internal data for price comparison and supplier relationship overviewClassify visual information from in-store video to collect data on product placement, consumer activity for use in market researchCollate, visualise and explain marketing analyticsCompose and conduct market researchCreate new productsCreate personalised food menu and dietCreate tailored emailsCreate text based content optimised for customers and consumersCreate video and image based content optimised for customers and consumersDeliver "digital human" conversational interface with customers in physical locationsDeliver a speech recognition library-SDK-API to support developersDeliver anticipatory logistics through demand forecastDeliver retail experience to consumers on the move from mobile storeDeliver visual search capability (e.g. for apps dealing with specific product categories like wine or fashion)Deploy robots to replace human staffDetect anomalies in software stacks prior to deploymentDetect defects and quality issues during production using visual and other dataDetect potentially dangerous electrical current surgesDiagnose emotional reaction to enhance customer experienceDigitise and automate processes using Robotic Process Automation (RPA)Enable Augmented Reality (AR) sales propositions by locating imported product images in a live camera outputEnable enhanced retail customer experience and service through chatbotsEnable live table management and reservations across multiple booking channelsEngage with employees with chatbots to predict employee sentiment and risk of churnEnhance product and service offeringEnsure inventory availability by predicting demand and triggering appropriate actionEvaluate and optimise packaging and placementForecast network demandForecast new product demandForecast product / service demand levelsForecast salesGenerate product descriptions and advertising copy for product portfolio publicationIdentify alternative roles for candidates during or after recruitment processIdentify and model customer segmentsIdentify and source potential candidates in the marketIdentify fraudulent activity using unusual payment transaction patterns and other dataIdentify individual''s activity likely to result in accidentsIdentify most promising potential customers for campaign to targetIdentify next best offer in customer journey to drive desired behaviourIdentify optimal propositions for customer cross-sell and up-sellIdentify physical properties of scanned imagesIdentify plant type through image analysisIdentify vermin and propose appropriate treatment approachIdentifying new customer growth segments and opportunitiesImprove Interactive Voice Response (IVR) effectivenessImprove administrative productivity with Robotic Process AutomationLeverage a machine learning library-SDK-API to support developersMake a reservation for customerManage agricultural production yield by resource optimisationMatch expectations from both sides of a 2-sided online marketMeasure biometric and neurological response in product pre-testingModel and predict customer lifetime valueMonitor application performance for resource management and measure KPIs and to identify issues before they become widepsreadMonitor customer sentiment through analysing social mediaMonitor transport fleet networks in real time to ensure safety of passengers and driversMonitor travellers for immigration controlMonitor vital signs through CCTV to detect abnormalitiesOptimise aggregate marketing mix and marketing spendOptimise agricultural production process often in real timeOptimise building management including space management, health and safetyOptimise call routing based on customer characteristics potentially including expressed intentOptimise campaign channel mix
Consumer & Retail Case Studies
''Rooms to go'' uses Machine Learning to offer tailored add-on options to customers1-800 Flowers deploys chatbots to offer a personalised gift buying experience that will increase customer engagement and sales30SecondsToFly struggles to scale the automation of SMB corporate travel management with the deployment of text chatbots7-Eleven improved customer marketing and in-store capacity planning in Indonesia and Mexico using machine learning to predict demand variationsASOS eliminates the risk of inaccurate data entering finance systems by implementing a machine learning solution for invoice handlingASOS.com researchers demonstrate improved customer lifetime value predictions using neural networks and automatic feature selection but do not advise implementation due to increased costAdidas improves online outfit recommendations with the use of machine learningAdidas learns from its consumers'' design creation to better anticipate future demand trends using machine learningAdidas tests an interactive and virtual retail display wall for footwear optimising inventory displayed with machine learning that results in a smaller foot print storeAdore Me generates product insights by determining customer sentiment with a 92% accuracy based on natural language processing analysis of thousands of reviewsAeroMexico''s customer-service can handle as many inquiries as two full-time employees per day through its chatbotAirBnB achieves gains in bookings using machine learning models to improve property search resultsAirbnb improves search results ranking with the use of deep learningAirbnb increased similar property listing recommendations click-through rates by 21% with machine learning embeddingsAirbnb increases booking conversions by 5% using machine learning to match property hosts'' guest preferences with consumersAlbert Heijn, a Dutch grocer, reduced time to hire by 67% and improved candidate satisfaction by using machine learning to better match applicants to rolesAlibaba Group''s LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learningAlibaba has reduced customer service staff needs for its marketplace vendors by introducing a chatbotAlibaba improves online ad performance by 45% using reinforcement learning to optimise real time biddingAlibaba''s marketing arm is producing 20,000 lines of copywriting per second with machine learning and natural language processingAlliance Boots achieves inventory savings and improved service levels with machine learning optimisation algorithmAmazon is testing its Prime Air drone delivery service promising to fly parcels to customers within 30 minutes of ordering.Amazon makes personalised product recommendations to customers with machine learningAmazon provides customers with product suggestions according to its recommendation algorithm which improves upon machine learning techniques to scale with its large product catalogueAnheuser-Busch InBev reports in-store availability with 98% accuracy in drone trial projectAtolla identifies skin health issues and recommends skin care products using machine learningAutodesk redesigned iconic Scandinavian design chair achieving 18% less volume; 90% decrease in max displacement; and 79% in von Mises stress with generative design modelBevMo automates store inventory and stocking management using autonomous robotsBlaBlaCar optimises conversion rate and improves retention with machine learning predictive analytics that integrate data from multitudes of sourcesBookIt achieves a 20% revenue increase by driving new traffic into the website using machine learningBooking.com resolves half of customer queries to its text chatbot in five minutes and without human intervention using semi-supervised learningBosch Thermotechnology improves field service management appointment accuracy and efficiency with machine learningBurberry launches a new feature for mobile app allowing users to add “Burberry-inspired” drawings using ARCadillac Fairview suspends usage of facial recognition software to predict demographic information of customers in shopping centresCarrefour increased online sales by targeting customers on multiple devicesChampion Brewing uses machine learning to create what they consider the perfect IPA beer - the ML IPAChoosy plans to design and sell apparel according to popular social media trendsCoca-Cola Hellenic covers 3.6X more stores by automating in-store inventory audits using image recognitionCoca-Cola achieves 6 percent additional revenue with 15 percent fewer restocking trips by identifying the right product and placement using intelligent vending machinesConnecterra increases dairy production by as much as 30% by tracking and analysing the health of cows with machine learningCopa Airlines enhances online customer experience through a chatbot travel agentCosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm''s deep learningDM drugstores optimises shift planing in retail stores using advanced prediction modellingDanone increased product demand forecast accuracy to 92% with a 55% improvement in net uplift from promotional events using machine learningDanone reduces forecast error and lost sales by 20 and 30 percent respectively and achieves a 10 point ROI improvement in promotions with machine learningDeepMagic offers a fully automated retail pop-up store which uses facial and image recognition to identify customers and determine what they pick up and put downDeschutes Brewery decreases beer fermentation cycle time using machine learning to optimise scheduling and monitoring of brewing processesDiamonds Pro detects inclusions in diamonds with machine visionDisney enhances the search feature in online stores by adding image search and text tagging using machine learningDomino''s Pizza uses image recognition to award customer loyalty points based on photosDominos Pizza allows customers to order pizza through a voice conversational chatbot and machine learningDomino’s delivers world’s first ever pizza by drone in New ZealandDorchester Collections personalises guest experience with machine learning analyticsDubai Airport enhances customer experience by doing predictive maintenance using machine learningDubai Airport improves customer waiting time and baggage tracking through out the airport using machine learning and visual recognitionErnsting’s Family optimises pricing decisions while improving revenue and margins with machine learningEstée Lauder provides a superior online shopping experience to customers using augmented reality and chatbotsExpedia Affiliate Network optimises resource utilization and deploys changes 50% faster by constant monitoring of cloud-hosted applications using machine learningExpedia optimises its best fare search results using machine learningFacebook enhances buyer and seller interactions on Marketplace through their automated AI assistantFacebook is testing a system to recommend products on Marketplace similar to photos of items people are looking forFacebook optimises sellers'' listings on Marketplace using AIFacebook''s Marketplace achieves a nearly 100% increase in consumer engagement using computer vision and natural language processingFarmers are able to track cows and monitor their activity and optimise food production through machine learningFazenda futuro creates new vegan burger using AIFlipkart achieves 95% accuracy for classifying products based on imagesFlipkart attempts to resolve address problem in India using machine learningFlipkart increases online cart orders by 12% after implementing the Mira chatbot to help customersGemological Institute of America predicts with 90% accuracy a diamond''s grade from camera images using neural networks in partnership with IBM ResearchGeneral Electric has saved $80 million over the past few years by integrating supplier data across business units using machine learningGoFind.AI improves shopping by finding matching products from images with 92% accuracyGodiva boosts website wide customer conversion rate by 24% by offering personalised recommendations to online visitors using machine learningGousto, a British meal kit retailer uses genetic algorithms to optimise warehouse to determine factory layout and movement of boxes through the floorGousto, a British meal kit retailer, grows customer base by 700% by using machine learning to forecast demand and personalise recommendationsGranarolo reduces inventory levels by more than 50% and cuts capital and lead time in half using machine learningGullivers Travel Associates reduces average transaction costs and invoice processing time by 74% and 86% respectively with machine learningH&M improve single store sales by improving inventory planning through machine learning to discover trends on social mediaHarps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learningHawaii''s tourism authority uses emotion recognition to understand customer emotions and personalise travel offers based on their likes and dislikesHeineken invests in more engaging marketing material with machine vision and machine learningHenkel uplifts its revenue by 2.1% by tracking distribution and share of shelf at granular SKU level leveraging visual recognition and sales dataHenn-na Hotel withdraws robot staff as they annoy guests, fail to provide customer service and break downHilton Hotels and Resorts improves hire rates by 40% using video intelligence platform to hire 1000s for their Hilton Reservations and customer careHipmunk has simplifyied travel planning with its free virtual travel agent powered by AIHotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accuratelyHourglass Cosmetics debuts an interactive way to demonstrate its flagship product''s virtual skin perfection using a virtual hologram assistantHovis, a famous bakery in the UK, automates administrative IT processes using machine learningIKEA launches an app that lets users see what furniture would look like in their own home using augmented realityIUT Annecy aims to beat the current record for the fastest bicycle travelling across flat road by creating the optimal aerodynamic design using machine learningIndigo improves candidate experience and cuts hiring costs by 71% using machine learningInstacart predicts availability of 200 million grocery items every 30 minutes using machine learningJCPenney saves $45K in energy costs in one year by implementing smart energy storage battery StemJD.com unveils world''s first fully automated warehouse in ShanghaiJaeger-LeCoultre offers personalised recommendations that match items in cart or those bought previously, using chatbot serviceJohn Lewis improves shopping experience by keeping track of customer purchase patterns to predict inventory and tailor offers for individual customers with machine learningJohnson & Johnson increased high-quality job applicants by 41% and career site click-through rate by 45% through better candidate-position matching with JibeKLM automates responses to over 50% of customer enquiries on social media by implementing a machine learning chatbotKLM introduces conversational agent to help customers book plane tickets and create packing listsKewpie, a Japanese food manufacturing company, used deep machine vision that identified defective potato cubes on the production line with the same level as accuracy as humansKiabi increases in-store product availability by 7% by optimising supply chain management with machine learning