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Our Team




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Meet our Founding Partners


Simon Greenman

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Simon Greenman has over twenty years of leading digital transformations through technology, data science and AI. He was a co-founder of the early AI-enabled service He has over ten years’ experience as Chief Digital Officer leading transformations of media companies for private equity, including Dex Media which completed a $10B M&A for Carlyle and Welsh Carson. More recently he was CEO of an IAC company, HomeAdvisor Europe, which was transforming the home services space.


Simon has consulted and worked for brands such as Accenture, Bowers & Wilkins and AOL. He is highly active in the early stage eco-system as Co-President of the Harvard Business School Alumni Angels of London, an advisor at DN Capital, and as an angel investor and advisor. He holds an MBA from Harvard Business School and a BA in Computing & Artificial Intelligence from the University of Sussex.



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Tim Gordon has over twenty years’ international leadership experience in growing businesses and digital and data transformation in the media, financial services, consumer, not-for-profit, campaigning, local search and lead generation industries. He has served in senior roles at companies including the Financial Times, the Boston Consulting Group (BCG) and in private equity-backed business and was the Chief Executive of the Liberal Democrats. He has introduced machine learning for key business processes. Tim has advised start-up entrepreneurs, FTSE 100 management teams, international organisations and UK Cabinet Ministers.

He studied at Cambridge University, holds an MA from the College of Europe and an MBA from INSEAD.

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