Executive Overview
Personalise advertising and recommendations to target individual consumers
Key Considerations
Impact1.9
Use CaseConsumer Goods and Services
Personalise advertising and recommendations to target individual consumers
Personalise advertising and recommendations to target individual consumers. This might be based on a wide spectrum of data (mobile, social media, location, etc.) but much will be based on website analytics and tracking widget deployment.
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Other
Revenue - Personalisation
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Other
Revenue - Better targeting
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Other
Cost - Reduce wastage