AI Case Study

Bodybuilding.com improves app engagement through personalized narratives about user’s weekly workouts using NLG and machine learning.

Bodybuilding.com uses natural language generation to generate narratives about weekly workouts and connect with users better. The platform generates more than 100,000 workout recaps weekly from structured data collected from Bodybuilding.com's app.

Industry

Consumer Goods And Services

Entertainment And Sports

Project Overview

Automated Insights' AI platform analyzes user data and generates content based on the data and learns overtime which usages are more effective to nudge the user better.

Reported Results

The company claims:

* 100,000+ recaps generated weekly
* Customised tone for encouragement

Technology

Function

Marketing

Customer Management

Background

Benefits

Data