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Delivering on AI Principles

Transparency = Trust
Trust = Better AI

Our founding belief is that trust is a critical competitive advantage in the age of AI. Trusted builders of AI will find stronger economic returns as data access, customer take-up and managing reputational risks become easier. But trust is not easily acquired, or maintained. Key will be transparency, diversity of thought, a strong sense of ethical best practice and good governance. 


Inclusive, diverse and fair (avoid or don’t reinforce bias)


Be built and tested for safety


Humans are responsible for AI. Ultimately that means the Chief Executive and the Board.


Explainable and transparent decision making


Be socially beneficial


Responsible by default and design. 

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