Delivering on AI Principles

Transparency = Trust
Trust = Better AI

Our founding belief is that trust is a critical competitive advantage in the age of AI. Trusted builders of AI will find stronger economic returns as data access, customer take-up and managing reputational risks become easier. But trust is not easily acquired, or maintained. Key will be transparency, diversity of thought, a strong sense of ethical best practice and good governance. 

Inclusive

Inclusive, diverse and fair (avoid or don’t reinforce bias)

Safe

Be built and tested for safety

Accountable

Humans are responsible for AI. Ultimately that means the Chief Executive and the Board.

Explainable 

Explainable and transparent decision making

Social

Be socially beneficial

Responsible 

Responsible by default and design.