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AI Case Study

Pearson is automating adaptive learning and intelligent tutoring with the us of AI

The established organisation that has been running for 174 years, Pearson, is keeping up with disruptive technology. The education company claims that it is using AI to advance its field and achieve product innovations. According to its COO and CTO, A. Hitchcock, AI is leveraged for authentic assessments, essay scoring as well as adaptive and personalised learning and tutoring.


Public And Social Sector

Education And Academia

Project Overview

“To accelerate the infusion of AI into current and future products and services, the company has hired Intel veteran Milena Marinova as its first SVP, AI Products and Solutions.

While Marinova’s initial focus is updating Pearson’s math homework tool to provide more detailed feedback, the vision to to create omniscient virtual tutors personalized for every student.

“[Education] is different for every human and therefore you can potentially accelerate learning and delivery, improve outcomes, and help everyone progress in their lives of learning,” notes Hitchcock. “AI is at the center of that thinking.””

Reported Results

Results undisclosed




"Machine learning is at the heart of many of Pearson’s most recent product innovations, from authentic assessments and automated essay scoring to adaptive learning and intelligent tutoring."



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