AI Use Case

Analyse market basket information to optimise cross-selling and upsell

Analysing the basket of products that consumers purchase - typically in one go but also on a broader timeline - provides ample data to enable predictions on potential cross-selling and repeat purchases.

Function

Marketing

Merchandising

Benefits

Revenue - Customer proposition optimisation (content),Revenue - Sales effectiveness improvement

Case Studies

Rooms To Go ~'Rooms to go' uses Machine Learning to offer tailored add-on options to customers,"HARPS~Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning"

Potential Vendors

Google,Daisy Intelligence

Industry

Consumer Goods And Services

Retail General

Data Sets

Structured / Semi-structured

AI Technologies