AI Use Case
Analyse market basket information to optimise cross-selling and upsell
Analysing the basket of products that consumers purchase - typically in one go but also on a broader timeline - provides ample data to enable predictions on potential cross-selling and repeat purchases.
Revenue - Customer proposition optimisation (content),Revenue - Sales effectiveness improvement
Rooms To Go ~'Rooms to go' uses Machine Learning to offer tailored add-on options to customers,"HARPS~Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning"
Consumer Goods And Services
Structured / Semi-structured