AI Use Case
Automate life event marketing
Capturing data on key life state events - from ageing or birthdays to more profound events such as house moving or bereavement - enables companies to target specific products or services. This data can be uncovered from multiple sources (within relevant legal constraints) and then the running of specific campaigns can be automated.
Revenue - Better targeting,Revenue - New customer discovery,Revenue - Customer engagement
Text,Structured / Semi-structured