AI Use Case

Automate life event marketing

Capturing data on key life state events - from ageing or birthdays to more profound events such as house moving or bereavement - enables companies to target specific products or services. This data can be uncovered from multiple sources (within relevant legal constraints) and then the running of specific campaigns can be automated.

Function

Marketing

Customer Management

Benefits

Revenue - Better targeting,Revenue - New customer discovery,Revenue - Customer engagement

Case Studies

Potential Vendors

Industry

Data Sets

Text,Structured / Semi-structured

AI Technologies